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Trusted by companies and proffessionals globally

Learn from Award winning sales and marketing experts

SkyRocket your leads with Expert Google Ads

Not just recordings - LIVE Hands-on Workshops

We will build these live with you, bespoke, in your workshop. At the end you will have your live campaigns!

COURSE INFORMATION:

12 Live workshops

Get certified

12 months support

Online materials

Get INSTANT access to the training, advice and support that can transform YOU into a profit-generating machine!

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Trusted by companies and proffessionals globally

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Working at home

Excellent training, step by step support, and all delivered and completed in the workshop. Very happy and already seeing traction.

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- Nik Venious

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You'll be joining a huge customer base

Trusted by companies globally

Multiple industries, spanning globally, from new start up so to globally recognised brands

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Are you generating customers

Instantly using Google Ads?

Perhaps its costing you too much, or not doing it at all?

I seem to always have a Low Ad Quality Score

Ads often receive low-quality scores, impacting visibility and increasing costs.


I don't seem to choose effective Keyword-targeting

Choosing keywords that don’t drive relevant traffic results in lower engagement and conversions.


I end up paying a high Cost-Per-Click (CPC)

Paying more per click reduces the return on ad spend and limits campaign scalability.


Difficulty Tracking and Measuring Conversions

Inconsistent tracking makes it hard to measure success and optimize for better results.


I'm Struggling with Google Ads Platform Updates

Frequent platform updates create a learning curve, complicating campaign management and performance adjustments.

What you will learn

Outline of what you will achieve after completing the workshops

Account Setup 

Configuring billing, linking Analytics, and connecting platforms.


Ad Strategy 

Setting objectives, choosing bid strategies, and budgeting.


Keyword Research 

Using tools for keyword selection and negative keywords.


Audience Targeting 

Custom and demographic targeting for precision.


Ad Copy Creation 

Crafting effective headlines, descriptions, and CTAs.


Ad Formats 

Selecting and optimizing Search, Display, Video, and Shopping ads.


Campaign Structure 

Organizing campaigns, ad groups, and budget allocation.


Performance Tracking 

Setting up conversion tracking and analyzing metrics.

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Course Syllabus


Module 1. Introduction to Google Ads

  • Overview of Google Ads and the types of ad formats (Search, Display, Video, Shopping)

  • Key metrics and how Google Ads can benefit different businesses

Module 2. Setting Up Your Google Ads Account

Module 3. Defining Your Ad Strategy

Module 4. Keyword Research and Selection

Module 5. Audience Targeting in Google Ads

Module 6. Creating Effective Ad Copy

Module 7. Ad Formats and Creative Strategies

Module 8. Campaign Setup and Structure

Module 9. Tracking and Measuring Performance

  • Setting up conversion tracking and importing goals from Google Analytics

  • Understanding metrics like CTR, Quality Score, and conversion rate

Module 10. Optimization Techniques

  • Optimizing bids, adjusting for ad rank, and using bid adjustments (e.g., device, location)

  • Improving Quality Score by enhancing relevance and ad performance

Module 11. A/B Testing and Experimentation

  • Setting up and analyzing A/B tests for ad variations, audiences, and bidding strategies

  • Using Google Ads’ Drafts and Experiments feature

Module 12. Remarketing and Retargeting

Module 13. Course Wrap-Up and Next Steps


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State of the art Learning experience

Work with the best, and get the best outcomes for you and your business

Live workshops

Sales and marketing experts, with proven success and methodology. 

Online materials

Experts who have been national speakers in the sales and marketing space and recognised as industry leaders.

Worksheets

Don't just learn from books, or an online course, created by those who also read from books. Learn from the doers, the guys on the ground, those who have proven their worth.

Who benefits from this course

Marketing professionals
Sales teams
Recruitment consultants
Finance and Legal teams
Coaches
Consultants
Finance and Legal teams
Trades
Commerce
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Expert training from industry-leading experts

Work with the best, and get the best outcomes for you and your business

Award-winning
Sales and marketing experts, with proven success and methodology. 

National speakers

Experts who have been national speakers in the sales and marketing space and recognised as industry leaders.

Industry leaders

Don't just learn from books, or an online course, created by those who also read from books. Learn from the doers, the guys on the ground, those who have proven their worth.

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Specialists in sales and marketing

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Hands on training, not just theory

We believe in making every workshop interactive, which means we get to work and start doing

Building campaigns

No matter what course you do, we will build your campaign with you in your course, be Google Ads, Cold email or a Sales script for your calls

Creating content

We will build this live with you in your workshops with the ability to ask questions and get feedback

Getting tech ready

In all areas of sales and marketing there is tech involved. We set this up with you in the workshop so you're not left trying to do it alone

Sign up for a free personal brand course

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SkyRocket Growth with support from the best

Learning how to successful get campaigns working, if done alone can be expensive and time consuming

First-time success

Often it will take 3 - 6 months to self-learn through trial and error or basic youtube videos. Here you get it right first time round

Hacks and expert tips

In every course, you will get the best hacks to success, top tips that most wouldn't know. How do the best get things done

Best in class 

There are methodologies that work and methodologies that do not. Learn the best in class to make yourself successful

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Here's what   people are saying

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Reviewing Reports at Desk

"Good find with Gergana, what a super bright and intelligent team member you have there, she understood it all very quickly."

Steven, Cold email

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Working at home

"After our call with the accounts team I feel so confident in what you guys can do. Thank you."

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Greg, LinkedIn

Pensive Coffee Time

"Alastair is really insightful, is really easy to work with, and a delight to speak to."

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Nik, Cold email

Anchor 1

Simple .  Transparent. Pricing

Online

Limited offer

Annually

Everything from start to success 
​

Create Strategy

  • Define and niche your target audience

Create - Content, scripts and creatives

  • Including pre-made tried and test templates

Create - Campaign 

  • Built bespoke for your service and audience

Set up - Tech stack

  • Set up accounts, and best-in-class software


Key features
 

​​✅ Online course
​​✅ Access to all recordings
​​✅ Online course and worksheets

✅ Updated with all new technology features
​​​✅
 Work reviews and guidance from the experts
​

£599+ vat*

*per person per course per year

Zoom

Limited offer

Annually

Everything from start to success 
​

Co create Strategy

  • Define and niche your target audience

Co-create - Content, scripts and creatives

  • Including pre-made tried and test templates

Co-create - Campaign 

  • Built bespoke for your service and audience

Co - set up - Tech stack

  • Set up accounts, and best-in-class software


Key features
 

​​✅ Join 12 Live Q and A per year
​​✅ Access to all recordings
​​✅ Online course and worksheets

✅ Updated with all new technology features
​​​✅
 Work reviews and guidance from the experts
​

*per person per course per year

£1200+ vat*

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