Every day, people check their emails and open them more than any other communication. It's pretty easy to contact people through email without spending any money and without waiting in line.
There is no better way to keep your products top-of-mind than email marketing. When someone receives an email from you, they are more likely to buy your product because they have it in front their mind. Email marketing is an effective way to build and maintain relationships with customers so they can trust you.
It's a great communication channel to provide support, answer questions, and keep in contact with your audience.
Today, let's explore a few simple marketing strategies that can help boost your sales. Here's what you need to know:
Send Mobile-Friendly Emails
It's crucial to send mobile-friendly emails. The other way email has grown its ability to reach new audiences.
With your mobile-friendly email, you'll be able to reach your contacts via email or push notification. If you're using a mobile device and are interested in receiving an email from you, they can click the link, and your message will appear on their screen. It's a quick way for you to reach a wide array of mobile users.
If you don't already have an email set up, give Campaign Monitor a try. They're one of the best, and they have a free trial with no credit card.
Segment Your Subscribers
Segmentation allows you to group your subscribers based on criteria such as their location, interests, products purchased, feedback, and other information. Use email marketing to create groups and then send out the same offer to different groups.
For example, you could send one offer to people in Washington and another to people in California. You will have to get the subscriber's email address, so creating a form on your website is an excellent way to do that.
When people fill out the form, they will not only subscribe to your email list and give you their email address, which you can use to segment your audience.
Re-Engage with Inactive Customers
Inactive customers have not purchased anything from your business for a long time. They can be re-engaged with a reminder email to purchase.
When you send out a reminder email, there's a higher chance that they will purchase again. This email is all about reminding them that you still have a business and have new products. You can tell them about your last purchase and how much they enjoyed it. Not only that, but you can offer a discount to re-engage them.
You can also send them a subscription to your email marketing list. They'll be notified about your new products, new sales and what you're doing. Re-engaging customers is an excellent way to boost your sales.
Make Your Offers Easy to View
When someone visits your business's website, they will be bombarded by pop-ups and offers. They're also going to see a lot of sales messages and your products. They're going to be distracted by everything else, so make sure they can see your offers.
They should be able to see your offer immediately. If they have to scroll down to see it, they might not be interested. And if you do get their attention, they're likely to click away. Ensure you have something to keep them interested, such as a "wait-what" offer or a special offer. Then tell them to check something out on the next page.
You can also use something like a countdown timer to keep them on the page. A timer shows them how much time is left before the offer expires. They will probably stay on the page to get the offer.
The Bottom Line
Email marketing is one of the most effective ways to reach a broad audience. You can deliver a message directly to someone's inbox with email marketing. With multiple emails sent a day, it's best to make sure that you're sending mobile-friendly emails. Give a little extra thought to your strategy, and you'll be able to boost your sales.
If you are looking for an email marketing agency in London, we can help you. Success with Systems. An end to end service helps organisations with every aspect of the sales cycle, from CRM development, marketing materials, marketing automation, scriptwriting, sales training, sales management, email marketing, social media marketing, and ongoing product and pricing development. Contact us today to learn more and get started!