In today's business world, having a digital online presence is more important than ever. There are many ways to create an online presence, but one of the best is through LinkedIn. LinkedIn is a prominent social networking site that is specifically designed for professionals. It is a great way to connect with other professionals in your field and potential customers and clients.
If you haven’t yet thought of using LinkedIn as part of your marketing strategy, here are five reasons to do so:
1. It Helps You Reach a Wide Audience
Linkedin has over 850 million members in over 200 countries. That means that no matter who your target market is, you can reach them through the platform.
Linkedin campaign management also allows you to target your marketing efforts by location, industry, and job title, ensuring that your message reaches the right people. In addition, LinkedIn provides a platform for you to showcase your brand and highlight your products or services!
2. It Helps You Get Found by Prospects
Individuals actively seeking products and services you offer are more likely to find your company on LinkedIn than on any other social media platform. The platform also offers paid advertising options that allow you to specifically target the people who are most likely to be interested in what you have to offer.
When you ensure your company's page is up-to-date and includes relevant keywords, you're helping your page come up in search results when prospects are dealing with businesses like yours. Plus, an active company page helps build trust and credibility with potential customers.
3. It Helps Enhance Your Branding
Since LinkedIn is a professional site, it is the perfect place to exhibit our company's brand. You can go on with this by ensuring that your company's page is filled out completely and accurately and by posting high-quality content showcasing your expertise.
4. It Helps You Generate Leads
LinkedIn offers several different ways to generate leads. For example, you can use LinkedIn groups to connect with potential customers or LinkedIn InMail to contact potential customers directly.
Furthermore, this platform can promote content, such as blog posts or articles. In turn, this will stimulate increased brand recognition and run traffic to the company website.
5. It Helps Increase Your Website Traffic
When you post content on LinkedIn, you have the opportunity to include links back to your website. This can boost traffic to your website, which can lead to more sales and conversions.
Optimising your profile and sharing high-quality content can attract visitors who are already interested in what you do. You can lead them to your website with a call-to-action on your profile or in your posts.
So if you're not using LinkedIn as part of your social media optimisation, you're neglecting a valuable moment to reach your target market!
If you're not already using LinkedIn as part of your marketing strategy, now is the time to start. It is an influential tool that can help you reach a broad audience, enhance your branding, generate leads, and increase website traffic. Log in or create an account today!
Success with Systems is an end-to-end service that helps organisations with every aspect of the sales cycle. We can help you with CRM development, LinkedIn marketing tools, automation, sales management, email marketing, social media marketing, and ongoing product and pricing development. If you need any help with your sales process, don't hesitate to contact us today!