Email marketing can be a great way to connect with customers and promote your business. However, some tactics can quickly turn off recipients and send your messages straight to the trash. Here are some of the awful email marketing tactics people still use (but really shouldn't).
Buying an Email List
This is one of the worst things you can do for your email marketing campaign. Not only is it unethical, but it's also ineffective. Email lists that have been acquired through unethical means are often filled with invalid addresses and spam traps, which can lead to your messages being blocked or blacklisted.
Sending Emails to Unsegmented Email List
Even if you have a clean email list with valid addresses, you can still damage your deliverability by sending your messages to an unsegmented list. Your messages will be more likely to be marked as spam if they're not relevant to the recipient. Make sure you segment your list so that you're only sending messages that will be relevant to the recipient.
Making It Difficult to Unsubscribe
If your recipients find it difficult or impossible to unsubscribe from your list, they're more likely to mark your messages as spam. Make it easy for your recipients to unsubscribe by including an unsubscribe link in every message.
Not Testing Your Email Marketing Messages
If you don't test your email marketing messages before you send them, you're taking a risk. Your messages may not look the way you expect them to, and they may not be formatted correctly. Test your messages on different email clients and browsers to ensure they look how you want them to.
Stuffing the Subject Line With Spammy Words
If you use too many spammy words in your subject line, your message is more likely to be marked as spam. Spammy words include free, buy, and earn. You should also avoid using all caps in your subject line.
Overloading Your Emails with Images
Images can help your email messages stand out, but they can also be a distraction from the message. You should use only a few images in your email messages. You can use JPEGs and PNGs, but avoid GIFs and BMPs.
Not Personalising Your Emails
Not personalising your email messages can make them less likely to be read. You can personalise your email messages by adding your name, company name, or other information. However, you should only use this information if you know the person receiving your message.
Good Email Marketing Tips to Remember:
Email marketing is a great way to reach your customers and prospects. However, there are a few things you should keep in mind to make sure your messages stand out:
1. Keep your messages short and to the point.
2. Use images sparingly.
3. Personalize your messages.
4. Test your messages before sending them.
5. Monitor your results.
In conclusion, the use of awful email marketing tactics is still rampant, despite their harmful effects on recipients. While some changes have been made to the way email marketing is conducted, there is still a long way to go before these tactics are eliminated completely.
Success with Systems is a reputable email marketing agency in London. Our end-to-end service has been helping organisations with every aspect of the sales cycle. Get in touch with us.