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6 Factors to Consider When Designing a Successful Website

Designing a website can be daunting, especially if you're not a web developer or designer. However, there are some important factors that you should consider when designing your website, regardless of your skill level. By keeping these factors in mind, you can ensure that your website is user-friendly, visually appealing, and easy to navigate.

To help you get started, here are six important factors to consider when designing a website:

1. User Experience

The user experience (UX) is the overall experience that a person has when using your website. It includes everything from the initial visit to the navigation, content, and overall design. Creating a positive UX is essential to keeping visitors on your site and ensuring that they have a good experience.

There are a few key things to keep in mind when designing for UX:

  • Simplicity: Keep your design simple and easy to understand. Avoid clutter and confusing navigation.

  • Accessibility: Make sure your site can be accessed by everyone, regardless of ability or device.

  • Usability: Design your site so that it is easy to use and navigate.

  • Engagement: Create content that is interesting and engaging.

2. Mobile-Friendliness

With over half of web traffic now coming from mobile devices, it's important to ensure your site is designed for mobile. This means creating a responsive design that automatically adjusts to different screen sizes and ensuring that your content is easy to read and navigate on a smaller screen.

3. SEO

Search engine optimisation (SEO) is the process of optimising your website to rank higher in search engine results. This includes things like choosing the right keywords, creating quality content, and building backlinks. By optimising your site for SEO, you can increase your visibility, traffic, and leads.

4. Web Standards

Web standards are the guidelines that should be followed when creating a website. These standards cover things like code, design, accessibility, and user experience. By following web standards, you can ensure that your site is compatible with all browsers and devices and make it easier for search engines to index your site.

5. Design

Your website's design is important for two reasons: first, it needs to look good to make a good first impression on visitors; and second, it needs to be easy to use so that visitors can find what they're looking for without difficulty.

There are many factors to consider when designing a website, such as layout, colour scheme, typography, and images. If you're unsure where to start, plenty of resources are available online, such as tutorials, templates, and courses.

6. Hosting

Your website will need to be hosted on a web server to be accessible to visitors. There are many different web hosting providers available, so you'll need to choose one that offers the features and price that you're looking for.

Some things to keep in mind when choosing a web host include:

  • Bandwidth and storage: How much data will your website need to transfer each month, and how much storage space will it need?

  • Uptime: How often is the server down? You'll want to choose a host with a high uptime guarantee.

  • Support: What kind of support does the host offer? You'll want to choose a host that offers 24/7 support in case you have any problems.


Creating a website can be daunting, but if you break it down into smaller steps, it's not as difficult as it seems. By following the tips in this article, you can create a website that is both effective and professional.

Success with Systems is an end-to-end service helping organisations with every aspect of the sales cycle. From CRM development, marketing materials, marketing automation, scriptwriting, sales training, sales management, email marketing, social media marketing, and ongoing product and pricing development. Reach out to our SEO marketing agency in London to get started today!

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