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8 Pay per Click Misconceptions You Should Not Follow

When it comes to pay-per-click advertising, there are a lot of misconceptions out there. Many businesses think they can set up a PPC campaign and start raking in profits. However, it’s not quite that simple.

To help you fend off making some common mistakes, we’ve put together a list of eight pay-per-click misconceptions you should clear up.

1. PPC is Easy

Many businesses think they can set up a PPC campaign and start raking in profits. However, it’s not quite that simple.

PPC is a vast and ever-changing field, and there are a lot of factors that go into a successful campaign.

2. Keyword Research is Unnecessary with PPC

Keyword research is one of the highly crucial aspects of a successful PPC campaign. Without it, you won’t be able to target the right keywords or create compelling ad copy.

3. You Can Just Copy Your Competitors’ Campaigns

While staying up-to-date on your competitors’ campaigns is essential, you shouldn’t just copy what they’re doing.

Each business is extraordinary, and what works for your competitor might not work for you.

4. The More Keywords You Target, the Better

Many firms make the mistake of targeting too many keywords. This can be counterproductive and can hurt your campaign.

Instead of targeting too many keywords, focus on a few quality keywords you can rank for.

5. You Don’t Need to Be on the First Page of Google to Get Results

If you’re not on the first page of Google, it doesn’t mean you can’t get results from your PPC campaign.

Many businesses get great results from being on Google's second or third page.

Don’t get discouraged if you’re not on the first page. Focus on your goals and continue to optimise your campaign.

6. Set It and Forget It

Many businesses set up their campaigns and then let them run without making any changes. However, PPC is an ever-changing landscape, and you need to constantly monitor your campaigns and make modifications to ensure you are making the most out of your investment.

7. PPC Caters to Instant Results

Unfortunately, this is where many businesses make a mistake. PPC does not cater to instant results. Seeing results from your PPC campaigns can take weeks or even months. This is because it is a long-term marketing strategy. It's not something you do for a week or two and then forget about.

PPC takes time to set up, test, and optimise. And even when you have a successful campaign, there's always room for improvement.

If you're looking for instant results, should not be your go-to. But if you're inclined to invest the time and effort, PPC can be a great way to grow your business.

8. A PPC Agency is Not Helpful at All

While it’s true that you can use software to automate your PPC campaigns, a PPC agency can help you save property in other ways. For example, an agency can negotiate discounts with significant search engines. Additionally, an agency can help you optimise your campaigns to get the most bang for your buck.

If you’re new to PPC, a PPC agency can provide you with the expert guidance you need to get started. An agency can also help you if you’re having trouble with your current campaign.


There are several misconceptions about pay-per-click advertising that businesses should be aware of. By understanding the reality behind these myths, companies can make more informed decisions about their PPC operations and avoid wasting money on unproductive strategies.

If you're thinking about starting a PPC campaign for your business or are already running one and want to improve your results, contact a PPC agency like Success with Systems today. We can help you create a movement tailored to your specific needs and goals, delivering the best return on investment.

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