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7 Common Social Media Marketing Mistakes Businesses Make

As a business, it's important to make the most out of your social media marketing. However, many businesses make common mistakes that can hurt their efforts. Here are seven of the most common social media marketing mistakes businesses make.

Not Having a Strategy

Many businesses dive into social media marketing without having a plan. This can lead to a lot of wasted time and effort. Instead, develop a strategy that includes what you want to achieve, who your target audience is, and what type of content you will create and share.

Not Knowing Your Audience

It's important to know your target audience so that you can create content that appeals to them. Take the time to learn about your audience demographics, interests, and what type of content they enjoy.

Not Having a Schedule

If you don't have a schedule for your social media marketing, it will be difficult to stay on track. Decide how often you will post content, what time of day, and what days of the week. So how often should you post to social media?

The answer to this question depends on a variety of factors, including your industry, your target audience, and the type of content you're sharing. However, a good rule of thumb is to post somewhere between once and three times per day.

If you're just starting out, it might be a good idea to begin by posting once per day. As you get more comfortable with social media and learn what works best for your audience, you can gradually increase your frequency.

When it comes to deciding what time of day to post, you'll want to consider your audience's habits. For example, if your target audience is mostly made up of people who work full-time jobs, you'll want to post during the times when they're most likely to be online.

Posting Too Much or Too Little

If you post too much, you'll overwhelm your followers and they may start to ignore your content. If you post too little, you won't be seen as often and you may not achieve your goals. Find the right balance for how often you post.

Not Engaging with Followers

Engaging with your followers is key to keeping them interested in your content. Be sure to respond to comments and questions, and share content that your followers will find interesting. You can also use social media tools like Twitter lists to help you keep track of who is talking about your brand and what they are saying.

Not Measuring Results

It's important to track the results of your social media marketing to see what's working and what's not. Use tools like Google Analytics to track website traffic, social media analytics to track engagement, and lead capture tools to track leads generated from social media.

Not Having a Budget

Social media marketing can be done on a budget. There are a number of free or low-cost tools and services available to help you. Decide what you can afford to spend and allocate those funds to the most effective social media platforms and activities.


There are a few common social media marketing mistakes that businesses make. One is not using social media to its full potential, not creating quality content, not targeting the right audience, and not monitoring results. businesses need to be aware of these mistakes and take steps to avoid them in order to be successful in social media marketing.

Success With Systems is a comprehensive solution that aids businesses in all facets of the sales cycle. We provide CRM creation services for creating marketing collateral, marketing automation, scriptwriting, sales coaching, sales management, email marketing, and social media promotion services. Contact us if you're looking for help with social media optimisation in the UK.

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