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What's the best Sales CRM?

Updated: Nov 15, 2021

If you haven't read it already might be worth reading our article about what features to look for first here. In this article, we will go through what CRM is the best on the market based on the features needed for a top-performing sales team. Some you may of heard of, others might be new.


Let's begin!




Hubspot is by far and away from the market leader. Speak to any salesperson, using or having used Hubspot and they will all tell you hands down it's the best, and I would agree. It does, however, come with a price tag that isn't always suitable as to get the features that will turn your sales guys into legends you need to Sales Hub Pro package which requires a minimum number of seats and that adds up to a fair wack of cost.


Pros


  • Has all the bells and whistles, you name it, it does it.

  • Ergonomic and versatile

  • Easy to use for the team

  • A favorite for salespeople (keeping them happy can lead to more sales!)

Cons

  • Expensive for small teams

  • Often needs external support to set up and maintain



This is the dark horse for sure! It has all similar bells and whistles to Hubspot, some in fact are better, but without the hefty cost. It is definitely more ergonomic. It has inbuilt calling, SMS, all of which can be done directly from the sequence or contact. It has amazing task management systems and automation. Definitely, a contender if you want an overall price for function CRM.


Pros

  • Ergonomically pleasing

  • Excellent task manager

  • Sequencing includes SMS and calls

  • Inbuilt numbers, calls, and SMS

  • Very low cost for the functionality


Cons

  • Doesn't benefit from marketing features or servicing like Hubspot



This is one of the market leaders for sales professionals. It offers a host of different options but it isn't the most ergonomic of them all. It also lacks some automation and other features that require 3rd party APPs such as calling or SMS.


Pros

  • Low cost

  • Easy to use and set up

  • Unlikely to need external support to set up or maintain

  • Good for more simple sales processes

  • Less advanced for small teams

Cons

  • Beauty is in the eye of the beholder, but not this one

  • Bit clunky

  • 3rd party apps needed



This is growing in popularity simply because of the cost to feature ratio however it does not have all the features you would want or expect from a sales CRM. It is still very much at an infant stage but it does benefit from other CRM solutions that more sales-only CRMs don't offer like services, operations, and marketing. However, as it does not specialize in any-one of these all done to a more simple level. I would consider this a sales CRM leader at its current stage based on this.


Pros

  • Cost to feature good

  • Other options available for other departments

  • Large market place

  • Low cost

Cons

  • Still a novice in functionality

  • Lots of 3rd apps required to get full use

  • Automation still needs work



Instead of just giving this a tick we are scoring it so you can see the difference.


1 = Poor

2 = Ok

3 = Great

Pipeline

3

3

2

2

Sequencing

2

3

2

2

Workflows

3

2

2

2

Automated tasks

3

3

2

2

In-built calls

2

3

1

1

​Calendar appointment

3

3

3

3

Price

£369/month includes 5 users

£23 per user month

£24.90 per user per month

£100 per user per month


All in all when taking everything into account Salesmate would be the winner for most functionality at expert level features for the lowest possible cost.



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